Alienware LAN case
An idea spawned by Dell’s Alienware Gaming division turned into a super cool carrying case targeting users that play at LAN parties. Alienware wanted an arresting case that enhanced and promoted the Alienware brand and created intrigue and interest for the players that carried it.
An out-of-this-world design.
While industrial design is at the heart of all that we do, the Alienware LAN case took these skills further with its expanded engineering requirements and parts integration. In developing the case structure and detailing, we took the geometry and design elements from the laptop itself to extend the brand throughout the LAN experience.
The details bring this product to life. The two-shot molded handle features graphic elements that feel uniquely like Alienware. We also integrated a PCB board and magnetic switch into the design so that when the user opens the case, the Alienware head lights up and glows. Internally, we incorporated molded, polypropylene foam to protect the laptop and accessories wherever the user’s gaming adventures