The Looxcie 2
For this package we had a clear objective — fun, new, and different, just like the Looxcie 2 itself. The new, portable video camera is unlike anything else on the market, and needed a package that really showed
Getting a better view.
When consumers see the Looxcie 2, it’s clear they’re in for a different kind of video experience. Enabling that experience on the shelf was one of our key objectives. In this design, the Looxcie 2 a clear, plastic clip makes it look like the camera is floating in the middle of the package. This unique design lets consumers see the camera from almost every angle – giving a real look at its size and simplicity. This is surrounded by a custom black molded pulp, multi-part box with a clear window to ensure the Looxcie 2 is the center of attention.
To avoid cluttering the package with printing, product information is included on four printed labels around the edges and the back of the box. With the Looxice 2 package, we mixed green approaches with high-tech styling to create a very now and very noteworthy design for this new video option.