A museum piece presentation for a distinctive, state-of-the-art product. In the same way that this groundbreaking camera delivers pictures with depth of field technology, the package engages the consumer in a subtly layered reveal with an undeniable sense of elegant simplicity.
Minimalism, sophistication, and powerful impact.
For the Lytro camera, the Uneka team wanted to create an unboxing experience worthy of this piece of true modern art. As a product new to the retail environment, the Lytro package had to showcase the uniqueness of the camera and convince retailers that its sophistication and beauty would result in strong off-the-shelf draw.
The unique shape and styling of the camera itself demanded a different kind of presentation. Instead of submerging the product in protective materials, we wanted opening the package to feel more dramatic and refined. The resulting box includes an on-a-pedestal presentation and richly tactile materials that feel both impactful and smartly simple. By combining premium materials, smart design, and thoughtful minimalism, the Lytro package delivers a powerful impression from every angle.