Nixon is an American brand that designs watches, accessories and audio products ideal for a youth lifestyle market. Nixon teamed up with Uneka to develop a beautiful packaging system for their audio line and create a branded family.

The consumer can see the product through a diecut window or open a side door to reveal a photo collage, and immediate physical access. Inside these packages, a sturdy, foam-backed card works triple time as the structural element that hold the product securely in place, a stylish cover that keeps cords discreetly out of sight, and a branded, graphic panel. Strategically placed foam and paper scaffolds kept the product securely in place and eliminated annoying twist ties. Despite subtle structural differences, the Nixon audio family remains united through a synchronous unboxing experience, family form factor, and consistent graphics.