Barnes and Noble
The package Uneka developed for the NOOK HD+ does more than simply protect and transport – it showcases. This groundbreaking design literally elevates the product as the consumer opens the box to create a real-world HD experience and an immediate “wow” feeling even before they turn it on.
Stand out, fit in, interact, and protect.
This elegantly simple hinged rigid box with a creatively engineered molded-pulp insert also provides outstanding, yet unobtrusive protection for the tablet. The all-paper solution is both environmentally friendly and cost-effective, while complementing the high-end nature of the device. With this design, we created motion without mechanics and made what seemed an impossible task both possible and beautiful.
Our Barnes and Noble Package Design was a finalist in the universally recognized IDSA Industrial Design Excellence Awards.