CHARGE & FLEX
The FitBit Flex is all about lifestyle. To showcase this slim, stylish device, we needed a package that familied with the other FitBit products and sleekly showcased the unique wristband form factor.
FEEL THE FLEX
The Flex package immediately stands out with its unique 360° view of the product. The graphics, overall shape, and look and feel of the design follow the FitBit line. Using a molded polycarbonate on the interior of the package, the FitBit Flex presents the devices as if it’s floating on an invisible wrist, so the consumer can see it from all angles.
The FitBit Flex package takes optimal use of space to a new level. An accessory box is nested below the platform that holds the wristband, giving the box form and the perfect space to present its branding.