Essentially elegant

HP Chromebook 11


When you have a beautifully designed product, great package design is a must. Our challenge was to protect and display the latest Chromebook with the simplicity and distinctiveness embodied by Google. And, most importantly, it all had to be eco-friendly.

Eco-friendly and elegantly simple

On the outside, this split, all pulp box seems simple, elegant, with clean lines and smooth, rounded edges that match the Chromebook itself. On the inside, it’s a structurally unique design made with the most eco-friendly materials possible.

To accomplish this, design and engineering pioneered a structure made from interlocking layers of bamboo and sugar cane pulp. It’s a pulp process that doesn’t act like paper. Our team worked with manufacturers to innovate processes and tooling to create a smooth, un-interrupted visual exterior. It’s a high-impact design with the added benefit of being environmentally low-impact.

Design recognition:

Silver Medal winner for Packaging and Graphics category IDEA 2014
Professional Runner up in Packaging for the Core77 Design Awards 2014

Essentially elegant
Essentially elegant