For its state-of-the-art 3D printing technology, 3D Systems wanted to combine artful shelf design, an exciting unboxing experience, and ample protection for this breakthrough device.
Bringing 3D home
With the Cube 3 personal printer, 3D Systems brings professional 3D-printing technology into the home. The package had to appeal to the tech-savvy, cutting-edge consumer by catching their eye on the shelf. At the same time, the Cube 3 is a heavy product with delicate parts that demand solid protection.
The package’s clean exterior lines echo the simple, cubic design of the printer, while the sleek interior housing and hidden foam powerfully protect the product. This package is equal parts elegance and strength.