With the Illum, Lytro brings their groundbreaking design perspective to the SLR. This elegant new take on high-speed digital photography demanded a package as visually compelling as what’s inside.
Dramatically simple design
The Lytro Illum’s beautiful, minimalist design, smooth lines, and matte finish set it apart from the average DSLR camera. To showcase this standout product, we created a package that acts as a display case for a camera that is, itself, a piece of art.
The un-boxing experience is equally artful—the outer sleeve slides off to reveal a clean black cube that unfolds in a unique triptych opening design. With the lift of a ribbon the camera appears, nestled by itself, black on black. Stylish iconography designates the additional components housed within the side panels, while keeping them out of sight until needed.
The entire package is environmentally friendly, chic, and ultra-modern, just like the Illum itself.
Second place winner for technology media office and self-promotion category in the 2015 Dieline Awards