Sports apparel giant and smart phone developer, Under Amour and HTC, decided to enter to fitness wearable market together by offering a connected fitness system called the UA Healthbox. The system consists of an activity wristband, smart scale and heart rate monitor. It was a bold move that demanded a bold package, so they partnered with Uneka to develop the structural elements and manufacturing processes required to execute on this in-house design concept.

The experience starts with a magnetic, double-door reveal. Once open, the user is guided, in a step-by-step process of how to interact with their products. The dominant artwork and subtle detailing, such as soft touch coatings and vibrant foil stamps, reinforce the convergence of tactile apparel and high-tech electronics. The polystyrene trays elegantly cover a corrugate cushion system that holds the industrial-grade, glass faced scale, safely in place throughout transit. Clear covers protect the wristband and heart-rate monitor.