Valve develops video games and software. For their high-tech, high-end Steam gaming console and controller, they wanted packaging that was utterly inspiring and gamer worthy.
Packaging for the Steam Age
Valve Software customers are not your average gamers. So when it came to packaging for the Valve Steam console, controller, and other products, it couldn’t come in your average box. But Valve had even bigger ideas: the packaging had to be environmentally friendly, yet showcase the product with a high-tech approach.
We began by testing materials to make sure they met Valve’s aesthetic requirements, and were strong enough, yet flexible enough, to hold Valve’s state of the art controller and gaming console. The resulting design uses biodegradable PaperFoam TM for the tray, which nestles into the custom Neenah paper laminated shipping box.