Lively is a technically advanced hearing aid, that empowers people with hearing loss to hear better. In collaboration with Pentagram, we were tasked with designing a playful, yet modern package that could encapsulate the hearing air, accessories and product manual.

The final structure is a custom, rigid box design that opens like a book, with cavities on the left and right side. The entire package is a coated with a matte lamination coating, and the logo on the exterior includes a silver foil finish. The inside panels are decorated with a custom pattern, designed by Pentagram, and complimented with a yellow pull-tabs for easy cavity access.