Viseart, high-performance makeup brand, approached us with intent to design new packaging and palettes for their entire product line. The overall packaging design needed to be easily scalable to current and future SKU’s, showcase the pigmented shadows on the exterior, and convey “high-quality” in a retail environment. In addition, we explored typography, logo designs, digital interfaces and custom structural design solutions.

The palette features a smooth, soft touch finish with a selective gold foil treatment. The outer sleeve showcases an aerial view of the palette packaged within, with a perfect color match to the shadows. Elements are consistency placed across all packages, which improves brand awareness and helps customers quickly identify products.