When Amazon was ready to come to market with their e-reader, Kindle, the primary objective was to make the packaging as green as possible. In efforts to create minimal waste, Uneka pitched combining two functions into a single solution — the product box and the shipper, all-in-one.
The box design used corrugated kraft, an adhesive front flap, and a pull-strip on the bottom for easy opening and multi-function efficiency. Inside, we turned to natural materials to enhance recyclability. The molded bagasse-pulp tray cradled the Kindle during transport. As one of the first consumer electronics packages to incorporate molded pulp into a high-end, aesthetically pleasing internal package construction, this design set the stage for more products to choose natural materials. In fact, we pioneered making pulp beautiful and bringing it to the market as a premium packaging solution.
When it comes to frustration-free packaging, Amazon is taking the lead in giving consumers what they want.