When Beats by Dr. Dre first hit the market, they were an instant icon. Uneka was fortunate to work with the company during its early days, and ultimately, design a packaging DNA that would be used as the model for future product lines.
We created a signature red, hinged rigid box with a simple Beats logo to give the impression of being effortlessly cool, while standing out in the crowd. Just like the Dr. himself.
Bold, sleek, simple and delivers a big statement. The packaging for the original Beats by Dr. Dre was designed to reflect the stand-out product inside.