When Beats by Dre first hit the market, they were an instant icon. The DNA of the original packaging is still used today as a model for new lines and new upgrades to the headphones. We created the signature red, hinged rigid box with a simple Beats logo to give the impression of being effortlessly cool, while standing out in the crowd. Just like the Dr. himself.
Bold, sleek, simple and delivers a big statement. The packaging for the original Beats by Dre was designed to reflect the stand-out product inside.