Beats Headphones
Beats by Dr. Dre

Designing a Legacy

When Beats by Dre first hit the market, they were an instant icon. The DNA of the original packaging is still used today as a model for new lines and new upgrades to the headphones. We created the signature red, hinged rigid box with a simple Beats logo to give the impression of being effortlessly cool, while standing out in the crowd. Just like the Dr. himself.

Beats Packaging Reveal
Beats By Dre Headphones Packaging Unboxing + Accessory Box

Bold, sleek, simple and delivers a big statement. The packaging for the original Beats by Dre was designed to reflect the stand-out product inside.


  • Graphic & Packaging Design
    Uneka // Ammunition
  • Engineering & Manufacturing