Candid takes the art and science of aligning teeth to an entirely new level. Their do-it-yourself kit offers an at-home solution for straighter, brighter teeth through the use of clear aligners and whitening foam. Uneka’s job was to create packaging that helped instruct users through the DIY process and assist in defining Candid's brand identity.
The iridescent detailing became an anchor point for the branding DNA, with the pearlized effect subtly reinforcing the impact the product can have on your smile. Upon opening the box, customers are greeted with a custom, injection molded aligner case, bottle of premium whitening foam and partitions on the left that neatly organize numbered sets of aligners. Every slot is labeled based on "steps" that the customer needs to complete before graduating to the next stage in the treatment process.
The end product reinforces Candid's goal to provide a premium, hassle-free experience for their customers. Through the use of pearlescent paper, iridescent foils and smartly designed interiors that are well organized, we were able to establish a brand identity that is trustworthy, upbeat and user-friendly. Certainly, something to smile about.