Candid takes the art and science of aligning teeth to an entirely new level. Their do-it-yourself kit offers an at-home solution for straighter, brighter teeth through the use of clear aligners and whitening foam. Uneka’s job was to create packaging that helped walk users through the DIY process and assist in defining Candid's brand identity.
The next step for Uneka was to design the packaging used to deliver the finished product back to the customer, termed the Aligner Kit. The iridescent detailing became an anchor point for the branding DNA, with the pearlized effect subtly reinforcing emotionally, the impact the product can have on your smile. Upon opening the box, customers will be greeted with a custom designed injection molded aligner case, a bottle of premium whitening foam and partitions on the left that neatly organize numbered sets of aligners. Every slot is labeled based on "steps" that the customer needs to complete before graduating to the next stage in the treatment process.
The end products reinforce Candid's goal to provide a premium, hassle-free experience for their customers. Through the use of choice paper, pearlescent and iridescent foils and smartly designed interiors that are well organized, we were able to establish a brand identity that is trustworthy, upbeat and user-friendly. Certainly something to smile about.