In collaboration with Pentagram and the Ecobee team, we were tasked with incorporating their newly rebranded identity into their existing line of smart home products — including SmartThermostat, SmartSensor, and Switch+. Ecobee is recognized for their “Planet Positive” mentality, which heavily impacted the need to design an environmentally friendly solution. In efforts to minimize costs, we also helped Ecobee transition their manufacturing efforts to a new geographic location while maintaining the same quality control.
Using the telescopic rigid box structure from a previous round of packaging [designed by Uneka], we switched to uncoated, recyclable papers that are free of harmful laminates and finished. All artwork was revised to minimize the use of unnecessary colors and gradients; final artwork was printed using soy-based inks. All plastic material was audited and removed wherever possible; the interior trays were replaced with an eco-friendly wet-press pulp, instead of the typical plastic.
The final design incorporates sparse uses of the iridescent foil and linear illustrations, which gives a futuristic vibe. The telescoping box has a shoulder reveal with a pop of color, to help incorporate some of the new color palette into the packaging line.
The Ecobee products are easily accessible upon reveal. The experience is fluid from unboxing to installation.