We had the opportunity to form EZ Lynk’s visual aesthetic across multiple platforms. At first, we created the logo mark and branding guide. We came up with a strong mark that is recognizable and embodies many characteristics of the brand. This created a baseline for us to work off of when we began to develop additional collateral and media. In parallel, we developed a structural and graphical packaging system and original layout for the EZ Lynk website.
We were able to establish and build upon this brand’s visual system. From logo development to packaging and website, we built a visual consistency that strengthened between concept and manufacturing.