Designing for Google and HP meant that we needed to create a structure that merged the best parts of each brand.
On the exterior, the all pulp box seems yet and elegant, with clean lines and rounded edge that match the physical Chromebook. On the inside, is a unique structural design made of the eco-friendliest materials possible.
The structure is made of interlocking layers of bamboo and sugar cane pulp. Our team worked with manufacturers to innovate processes and tolling to create a smooth, un-interrupted visual exterior.
When you have a beautifully designed product, great package design is a must. Our challenge was to protect and display the latest Chromebook with the simplicity and distinctiveness embodied by Google. And, most importantly, it all had to be eco-friendly.