Helix, an established Silicon Valley company specializing in DNA testing, was seeking a complete package redesign. Uneka was tasked with designing a new package that would be less bulky, compliant with shipping standards, budget conscious, and aligned with operational goals.
The deliverable resulted in 4 SBS folding carton sleeves, universal corrugated base, self-assembled corrugated mailing box, quick start guide, and 40+ product cards. The sleeves were designed to be customizable, while maintaining synchronous placement of Helix brand elements and seamlessly paired with universal base and folding carton sleeves included a window feature on the backside, enabling test tube scanning in the operations environment. Finishes included soft touch, matte lamination, and spot UV. We designed the product cards using a universal template to ensure ease of maintenance and scalability.
The operational requirements felt continual, but we ultimately designed and produced a box that checked all of their boxes – pricing materials, logistics, and quality.