Huawei Fit Wearables
Huawei

Building a Packaging DNA

Huawei came to Uneka to rethink the packaging for their line of wearables. These products needed to be showcased in an elevated display to convey their specific attributes such as, sporty, fashionable, high-tech, and healthy. A clear case in a unique “squircle” shape surrounds secure clips that keep the product stable and visible from all angles. A debossed PET lid with a silicone hang tab is attached to the outer tube. A heroic reveal is featured as the cap is lifted and the watch stands bold on its podium. Uneka created brand guidelines, custom iconography, and a packaging style guide for Huawei to utilize as well.

The popular Huawei activity wearable has 360º visibility and the packaging feels substantial.

Credits

  • Engineering & Manufacturing
    Huawei
  • Graphic & Packaging Design
    Uneka