Huawei Fit is an all-in-one sports activity tracker — including sleep monitor, heart rate monitor, notification display and more. Huawei opted to work with Uneka to develop the packaging for their wearable product line. We decided that the product required an elevated display to attract target customers and showcase key features. The package should look sporty yet fashionable, and high-tech.
We designed a clear case with a unique squircle shape surrounding the clips that keep the product stable and visible from all angles. A debossed PET lid with a silicone hang tab is attached to the outer tube. A heroic reveal is featured as the cap is lifted and the watch stands bolding on its podium. Lastly, we created brand guidelines, custom iconography, and a packaging style guide for Huawei to utilize and apply to future SKU’s.
The popular Huawei activity wearable has 360º visibility and the packaging feels substantial.