We developed a cohesive DNA for Jabra's packaging line, consisting of over 20 SKU's. The Elite line was designed with a premium paper sleeve wrapping a rigid box, with a coated PS tray inside. The unboxing experience is heroic — thoughtfully revealing products, in sequential order. In contrast, the Sport, Move and Talk lines were considered secondary and used more cost effective materials. We designed a SBS paper box with a comparable visual aesthetic to the Elite line.
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