Magic Leap One
Magic Leap

Game-changing Mixed Reality Packaging

Magic Leap One’s unique design and technology combines the physical world and virtual light rays to initiate neural signals that pass from the retina to the visual part of the brain, creating unbelievably believable experiences.

Uneka collaborated with Magic Leap’s in house design team to develop a package that was engineered to protect the revolutionary product, showcase the design features, and lead the consumer through the correct set-up procedure. The deep black uncoated paper doors allow the surface finishes of the product to pop. A high impact polystyrene tray houses each component of the device and protects against any scuffing, impact or vibration. The main device rests comfortably in a cushioned polyurethane bed. The final design solutions for the auxiliary devices, accessories and documentation provide an accessible and premium experience while unboxing.

The package when closed is clean and inconspicuous. Opening the package presents the user with a surreal, colorful graphic that sets the scene for Magic Leap’s world.

Credits

  • Graphic & Packaging Design
    Uneka // Magic Leap
  • Engineering & Manufacturing
    Uneka