Play:5 & Playbase

Unlock Pure, Brilliant Sound

Sonos Play:5 smart speakers are revolutionizing the way we listen to music. That’s why Uneka set out to design a revolutionary packaging solution for this product that is as beautiful as it is functional. Passing military-grade drop testing for this heavyweight product was no small feat.

Sonos wanted to give their customers a uniquely simple, smooth, and exciting opening experience. To make it possible, Uneka collaborated on the development of a new, patent-pending custom clip that secures the lid in place without the hassles of unsightly tape or labels. Bright graphics and color contrasts ensure customers find and use the side clip when they are ready to un-box. Then it’s just a matter of sliding the clip, unlocking the lid, and lifting it off in a single fluid movement that reveals the speaker, elegantly nested, and utterly secure inside.

Sonos products are simple to set up and use—it’s only appropriate that the packaging embodies a similar user experience. Slide the clips to unlock the lid and lift in a singular, fluid motion to reveal the product inside.


  • Graphic & Packaging Design
    Uneka // Bruce Mau
  • Engineering & Manufacturing
    Uneka // Sonos
  • Recognition
    iF DESIGN AWARD 2016, Discipline Packaging